New Seekers are only one group amongst many artists who
have sung on Coca Cola advertisements down the years and
the jingle which became I'd Like To Teach The World To
Sing, was one of several recorded by the group and one
of three to be turned into full-length songs.
The World I Wish
For You appeared in album form and It
Ought to Sell a Million became a single for Lyn Paul
after she had left the group but the recording retained
part of Peter Doyle's vocal backing.
original Buy the World a Coke radio jingle, set to the
Cook/Greenaway melody: True Love and Apple Pie , flopped
but Bill Backer would not give up on the idea and re-launched
it in a visual format. Even the filming was dogged
by bad luck, but once completed, the new commercial received
a very different response. In a few short months
there had been over a hundred thousand letters asking
for the jingle to be turned into a record.
lyrics were re-written to remove the commercial references
and The Hillsiders brought out a cover of the song in
America before the New Seekers were able to get their
own recording released. The New Seekers' version
was hurriedly produced whilst the group were in New York.
Instead of the normal practice of bringing in musicians
to back the group's vocals, Peter Doyle provided the accoustic
guitar solo for the recording. Most of the musical
backing already existed within the jingle. This
was the only occasion from the era when one of the New
Seekers played on their own studio recording.
Like to Teach the World to Sing hastened the New Seekers'
rise to international stardom, becoming a massive hit
worldwide and topping the charts in numerous countries.
Over thirty years later, it is still the song which people
most closely associate with the group.
It is one of
the UK's all time top 100 singles and the advert which
started the whole thing off is now recognised as the best
ever TV advert.